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Cringeworthy words

September 1, 2010 - Karin Elton

I received an e-mail recently from a PR person about a new TV show in the Twin Cities aimed at kids. It said, “The TV show was concepted by NTC...”

Wait, “concepted?” You mean conceived?

"Mistaken mastectomy." You don’t want to see those two words together. Taken separately these words aren’t the best. Together, forget about it. When I saw the phrase listed among the stories on the AP wire recently, I didn’t click on it to read further.

Also on the AP wire, “40 floor plunge.” I did look at this AP story. A guy “plunged 40 stories from the rooftop of an apartment building has survived after crashing onto a parked car.”

I saw something like that recently on a Clive Owen movie, “Shoot ‘Em Up.” Owen jumped off an overpass (he was being chased by bad guys) into the sunroof of a car — and then he took off in it. I thought it was a little farfetched until I read “40 floor plunge.”


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