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End (not Out)-of-this-world holiday sale
November 17, 2011 - Per Peterson
We all know any business that revolves around selling you something use holidays as a time to make some money and dump product. Nothing’s sacred, really, whether it’s Christmas, Easter, Memorial Day, Veterans Day, Columbus Day. Joeshopping.com is taking holiday commercialism to a new and rather interesting level by promoting the “Last Christmas Ever” and using it to sell, sell, sell. We’ve been told the end of the world, no, the REAL end of the world, will come Dec. 21, 2012, making this year’s Christmas the last one we will enjoy. So the clever people at joeshopping.com is using the apocalyptic event in its latest advertising blitz. “Like it or not, 12/21/12 is on its way,” the company’s website says. “It's time to indulge in the present and prepare for the afterlife. Where will you end up?” Site browsers can choose “Going Up” or “Going Down” or both (obvious references to going to heaven or hell), click on one or the other or both and find heavenly deals on everything from 1,500 thread count Egyptian cotton sheet sets to light bulbs, or, if you think you’re not bound for the pearly gates, you can click on the other option of going to hell and buy things like outdoor fire pits, red hot candy or the fourth season of Gordon Ramsay’s “Hell’s Kitchen.” At the risk of promoting the site, I must admit it’s kind of a clever ad plan. A little sick, a bit twisted, but clever.
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