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Favre speeds up a slow news day

June 9, 2009 - Per Peterson
Anyone ever hear about this guy named Brett Favre? Well, he’s back in the news again. Good thing, too, it’s been, like, three weeks since we’ve heard anything. His return to the spotlight has also reminded us to not always believe everything we hear on ESPN, which reported the Vikings had imposed a deadline on Favre to let them know if he wants to play this year. Well done, ESPN. Good scoop. Not true, but good scoop anyway. The ESPNers have since backpedalled on the deadline talk. See, it’s something they heard might’ve happened, but they apparently had no concrete evidence that it did. So what did they do? They ran with it. And fumbled. No news not only is good news, it’s also no news. The deadline thing wasn’t really news, and neither is Favre’s family booking a bunch of hotel rooms near Lambeau Field for the Vikings-Packers clash this year. While that might be accurate, it’s hardly worth mentioning, even though the Associated Press wrote a brief about it. I sometimes get asked what constitutes a slow news day. Heck, we even get teased about it when readers see something on Page 1 that they think doesn’t have merit to hold down such a space. Apparently, when it comes to Favre, every day is a slow news day in the media these days, especially on TV, because the guy can’t dig wax out of his ear without it getting scrolled across the bottom of your TV screen. It’s good to be kept in the loop on Favre, but let’s be realistic: This is a very small loop with a very limited guest list. No one knows what Favre’s going to do this summer or this fall. A lot of people care, but no one knows. And it’ll stay that way until he or his agent are ready to talk, and his agent won’t say anything woth listening to until Favre lets him know what to say. Most agents are trained pretty well that way. Until then, you can all rest assured that at least Favre's ears are clean.


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