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July 23, 2009 - Per Peterson
In 1924, a health clinician accidentally spilled a wheat bran mixture onto a hot stove. That mixture then turned into crispy wheat flakes. Wheaties was born. And now, all these years later, Minnesota-based General Mills is working on some kind of a Super Wheaties, geared toward athletes, and building endurance and energy. I’m usually an old-school thinker: Give me an original Coca-Cola over the new formula any day. Give me an old, dependable, beat-up Chevy truck over a flashy 2010 Dodge Dakota. But I like this idea. The motive behind the idea probably has as much to do with bringing in more revenue that anything, but if the company can come up with a better, healthier, energy-producing hybrid cereal, I say go for it, as long as they don’t try to replace the original, which General Mills says it has no intentions of doing. General Mills is looking for input from athletes like Peyton Manning, Kevin Garnett and Albert Pujols. Good choices. At least it’s not on the phone with steroid-junkies Mark McGwire or Barry Bonds. That would be just wrong on so many levels. The three possible varieties are: lightly sweetened whole wheat flakes with granola and crispy rice, with cinnamon and honey; lightly sweetened whole wheat flakes with cinnamon clusters; or lightly sweetened whole grain wheat and bran flakes with fruit and crunchy almonds.
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