MARSHALL - Black Friday, the day after Thanksgiving when many retailers' bottom line goes from red to black, will start at 6:59 a.m. at many locations in downtown Marshall.
Emily Lozinski will offer a variety of deals Friday at her Forever Sara gift shop. She has a buy-one-get-one item of equal or lesser value for 80 percent off between 6:59-7:59 a.m., 70 percent off from 9 a.m.-1 p.m. and 60 percent off from 1-5:30 p.m.
Lozinski is preparing for the extra business by having family members come in to work and entertain the customers. Her brother-in-law, David Lozinski from the Twin Cities, bakes cookies Thanksgiving Day to bring into the shop the next day for customers to enjoy along with apple cider.
Photo by Karin Elton
Emily Lozinski, owner of Forever Sara, adjusts an ornament on a Christmas tree in the front of her shop last week. Christmas decorations are among the many items for sale at reduced prices starting the day after Thanksgiving.
"He bakes tons of cookies," she said. "He comes to help every year."
Emily Lozinski's son, Nicholas, will play Christmas music on the piano and her husband and daughters come in to work as well.
At the Purple Iris Yarn Shop, Janna Milbradt will tell customers Friday that if they buy a purple bag for $2, all the merchandise they can fit into that bag will be 20 percent off.
Milbradt will open at 7 a.m. that day.
Patty Groff, the owner of Noble Woman Boutique, is especially eager to experience Black Friday this year. It's her first year in business - and her first Black Friday sale.
"I'm excited," Groff said. "It's our first holiday season downtown."
Noble Woman will be open from 9 a.m.-6 p.m. Friday and will offer 25 percent off bags of Thymes Frasier Fir potpourri - "many people have fake Christmas trees so you don't get that good smell of a real tree," Groff said.
Another deal that Groff has going is for every $50 gift card bought, a $5 gift card will be given. In addition, 35 percent will be taken off all the jewelry in the store as well as other discounts, Groff said.
"We'll have a buy one pair of jeans and get the second pair for 50 percent off sale," she said. "We have seven brands - JAG, Silver, Worn, Grace, Kut, Big Star and Miss Me."
Kim Jergenson, the owner of BlueGreen flower shop, will maintain her regular store hours Friday but will offer in-store specials on items such as evergreen spruce pots and curly willow, which is "stuff to put in pots," Jergenson said.
Around the corner on Third Street, Italy Ava store owner Laura Guza-Antony will open up a few hours early at 8 a.m. to accommodate early bird shoppers who want to take advantage of Black Friday deals.
Guza-Antony will take 50 percent off of jewelry and hair accessories until noon. Throughout the day shoppers can buy one hat or scarf and get a second one for 50 percent off.
"It's a good way to move inventory so I can refresh everything," Guza-Antony said of the slashed prices.