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Bringing walls to life

New Marshall business allows customers to create a wallpaper by using their own photos

June 11, 2012
By Cindy Votruba , Marshall Independent

MARSHALL - One day, Kevin Hart of Marshall was going through photos and didn't know how to organize them.

"He turned around and looked at his wall and thought 'why can't I just put it on the wall?'" said Alex MacArthur, head of sales and marketing at LifeWall in Marshall.

So Kevin Hart started LifeWall, an online, Internet-based custom wallpaper and large format printing company, just this past winter.

Article Photos

Submitted photo
Pictured are LifeWall staff members Caleb Roseland, Jonathan Lindstrom, Alex MacArthur and Jacob Hart. LifeWall is an online, Internet-based custom wallpaper and large format printing company in Marshall, located on West College Drive.

The people behind LifeWall are MacArthur, Jacob Hart as chief operating officer, Jonathan Lindstrom as creative director, Daniela Riofrio as designer/creative assistant and Caleb Roseland as creative assistant. MacArthur and Jacob Hart just graduated from college this past May. MacArthur said Kevin Hart turned over the reins to the young staff.

"He wanted to take a back seat and let us run it," MacArthur said.

And MacArthur said he's glad Kevin Hart was able to offer him a job once he graduated.

"It's a good opportunity," MacArthur said.

MacArthur said the intention of LifeWall is to design something for a wall, whether it's for a home or business.

"For maybe families in the area, businesses we want to target," MacArthur said. "(We're) in the continuing process of establishing a local, community-based presence."

All of LifeWall's services are offered on the company's website (

"We expect to have a lot of online orders," MacArthur said.

A LifeWall is creating your own wallpaper design by using your own photos. Customers can also do a mural, choosing from a wide variety of graphics, like a cityscape or a mountain scene. Custom services is where customers allow LifeWall's designers to create something special to the customer's unique needs.

"We have images you can use, or you can email images (to us)," MacArthur said. "Our only limitation is copyright. For complicated projects, we have our custom services, so we can communicate with the costumers directly."

MacArthur said customers can create a themed room through LifeWall by using wedding photos or photos from other events

"Or a room tailored to your child's personality," MacArthur said.

Customers have three material options for their product - a wet application where a costumer has to apply water to the back of the material and install on the wall; repositional - a material that has the appearance and feel of wallpaper and can be peeled off and re-applied over and over again and canvas - a heavy-duty material that holds color well.

MacArthur said LifeWall's been busy in the last few months.

"We've gotten a ton of inquiries and a lot of little projects people want done," MacArthur said. Some of the little projects include signs and Father's Day items, MacArthur said.

MacArthur said LifeWall is offering discounts for people in the area throughout the summer.

LifeWall also wants to make a strong presence on social media, such as Pinterest, Twitter and Facebook because a lot of people share creative ideas on those sites, MacArthur said.

"If we can plug our ideas into those outlets, we hope they will come somewhat viral," MacArthur said.

MacArthur said LifeWall would also like to target more businesses down the road.

"We're working on making a few connections in the near future," MacArthur said.



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