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New look, same spirit

October 8, 2012
By Steve Browne , Marshall Independent

MARSHALL - It was halftime at the football game on Saturday and the Southwest Minnesota State University Mustangs were leading the Wayne State Wildcats when SMSU Athletic Director Chris Hmielewski came onto the field to announce that after two years of planning there is new face to SMSU athletics.

A?couple hours after Hmielewski's announcement, the football team did its part, ending its losing streak to Wayne State by wrapping up its first homecoming win since 2007.

"We've taken the mustang and given it a face," Hmielewski said."The new look to the mustang reflects our aggressiveness and the hard work our coaches and student athletes put in day after day."

Article Photos

Photo by Steve Browne

The SMSU homecoming court greets the crowd of local residents and visiting alumni at the parade.

According to Hmielewski, the new logo's layered look gives many different options for visual presentation on apparel, while maintaining a consistent brand image.

"It's more of a 3-D, multi-layered mustang," said Tim Steinbach, director of athletic development."It's a fierce-looking mustang. We're pretty excited about it."

Reactions on the field and in the stands seemed pretty positive.

"I think it's awesome," said Ashley Vikander, an SMSU dance team alumnus, class of 2013."It looks pretty aggressive."

Fellow dance team alumnus Bertina Miller agreed.

"I think it's aggressive, determined and ready to go," Miller said."He looks so fierce."

As images of the new SMSU Mustang flashed across the scoreboard, Hmielewski told the cheering crowd the new logo embodies the spirit, competitiveness and determination of SMSU.

By special arrangement with Barnes & Noble, the campus bookstore offered a new line of SMSU apparel featuring the new logo immediately after Hmielewski's announcement.



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