Stiefel honored for social media campaign
Jordan Stiefel from Marshall was among the North Dakota State University advertising students who received the Olson Award for outstanding social media campaign at the District 8 National Student Advertising Competition. The University of Minnesota hosted the event April 12-13.
Each year, a corporate sponsor (this year, it was Glidden Paint) provides a case study outlining the history of its product and current advertising situation. The real world situation challenges students' critical thinking abilities and creativity. Students must research the product and its competition, identify potential problems and develop an integrated communications campaign for the client. Each student team "pitches" its campaign to a panel of judges. The NDSU students presented "Connect Life Through Color."