It's no secret why the media is paying so much attention to a rich horse owner, who, as it turns out, is coming off like a complete (for pun purposes only: body part that belongs to a horse). It's entertainment.
Steve Coburn, the cowboy who owns California Chrome, apologized Monday for remarks he made after his beloved horse failed to win the elusive Triple Crown, thus taking a wee bit of laughter away from his run to the bank to cash in on his equine.
Coburn said he is "very ashamed of myself. Very ashamed. I need to apologize to a lot of people, including my wife." This sorest of losers' target was the winning horse, which hadn't competed in the first two legs of the Triple Crown. He compared the unfairness of his horse running against a fresh horse to him playing basketball against a child in a wheelchair "because I got an unfair advantage."
OK, before you cringe, I don't think the guy has to apologize to every kid in a wheelchair. I realize we Americans are a sensitive lot, but we need to consider the source on this one. He didn't blurt out this garbage because he's not sensitive to handicapped kids, he did it because he's a moron, and we need to realize that.
I'll go a step further and say he should've even bother apologizing (expect maybe to his wife for embarrassing the poor lady). Coburn is like hundreds of athletes and public figures before him who have opened their mouths, only to listen helplessly as idiotic things gush out - it's a condition commonly known as diarrhea of the mouth. Look it up. There is no medicine to help this infliction, but a simple panacea would be for everyone to just keep their mouths shut.
We've seen numerous athletes apologize - to their families, their teammates, their coaches, their fans - during news conferences. In a voice that would make the most monotone person blush, they read from a script some publicist slapped together. They never look up. A stick man has more sincerity than these guys.
It's a public relations thing; I suppose their team makes them do it so the fan base will stay intact, but even team owners are getting into the act. Remember when Clippers owner Donald Sterling apologized for making those racist remarks that got him into so much trouble? Problem was, while he was doing it, his foot flung right back into his mouth: "Jews, when they get successful, they will help their people - and some of the African-Americans, maybe I'll get in trouble again, they don't want to help anybody."
Ew. This guy's an out-of-the-box moron. He takes offending to a new level.
Should we forgive the Coburns and Sterlings of the world? The better question is: Why do we even care? Let them say stupid things. It's fine. It's actually entertaining. These two gems are merely providing us with some levity. Let their stupidity be our amusement. If the sports world is a carnival, they're the bearded ladies. We shouldn't write them off for saying ridiculous things, we should relish them and people like them because their gaffes make us giggle a little.
But save the hollow, cookie-cutter apologies, fellas.