Wyffels taking step back at Borch’s
Long-time owner of sporting goods store says it’s ‘time for younger blood’
MARSHALL — If you think of Borch’s Sporting Goods, you think of Chad Wyffels. The two have been inseparable for the past 42 years. But it’s time for a change, he said.
Wyffels isn’t going anywhere. He’ll still be around — he’s just scaling back a bit.
“I’m ready to work less, have more freedom, more time off,” he said.
Wyffels, who has owned Borch’s since 1987, will go to part time and let the young bloods — Mike Dalager and Steve Sussner — take over the business.
“It’s time for younger blood with new ideas,” Wyffels said.
Dalager — his name is familiar to the Minneota area from his father, Chuck Dalager’s business, Dalager’s Service Station & Grocery — is no stranger to Borch’s. He started working there after high school — 20 years ago.
“I worked in the western department in high school,” Dalager said. “I grew up with horses so I was familiar with the gear. It’s been a good place to work.”
Dalager has risen through the ranks at Borch’s and bought into the business five years ago. He said he doesn’t plan any changes to the store, just keep “doing what we’ve been doing for years. Service the area, providing service to our customers.”
Steve Sussner has also been with Borch’s for years — six — and also is a second-generation businessman. His dad owns Frank’s Electric in Minneota with his brother, Jeff.
“I’m excited,” said Sussner of the prospect of taking over the store completely.
He said he and Dalager work well together.
“I do team sales and Mike manages the retail part,” he said.
Wyffels started at Borch’s Sporting Goods, then called Poor Borch’s, “right out of college,” he said. “I was doing the ordering, selling, was pretty much everywhere.”
Back then the store, located between Dairy Queen and Larson’s Furniture, sold army surplus, western wear and tack.
“Now we’ve phased that out,” he said, adding that the business has had to change with customer demand.
Currently the store, which has been in business since 1963, is known for athletic wear and screen printing, plus hunting and fishing gear.
In 1997, the new store on the corner of East College Drive and Mustang Trail was built.
“We needed more room,” Wyffels said. “The old store wasn’t big enough.”
Along with the move across the street to new and bigger quarters, the “Poor” in Borch’s was dropped, although “people still call it ‘Poor Borch’s,'” Wyffels said.
Wyffels said he is grateful for the store’s longtime, loyal customers.
“We’re very fortunate to have great customers,” he said. “I have great memories, all the employees I’ve had through the years.”
Borch’s has been a big supporter of the local schools and Southwest Minnesota State University, and “the Marshall area has been very supportive of us,” he said.